The World's Biggest Sand Sports Expo

Each September, hundreds of exhibitors and thousands of attendees come together at the Orange County Fair & Event Center in Costa Mesa, Calif., for the biggest and most exciting dune and dirt sports EXPO in the world.

Join us for three days of fun and get up close to the latest Sand Rails, ATVs, UTVs/Side x Sides, accessories, apparel and a whole lot more! Take part in the world's largest sand sports expo!

OC Fair & Event Center - 88 Fair Dr. Costa Mesa, CA

September 18-20, 2026
Friday: 4:00 pm - 10:00 pm
Saturday: 9:00 am - 7:00 pm
Sunday: 9:00 am - 4:00 pm

2025 S4 Person of the Year Awarded to Greg Cottrell of Rugged Radios
For the first time in Sand Sports Super Show history, we’re proud to introduce the S4 Person of the Year Award—a new tradition celebrating the individuals who elevate and shape the sand sports community. To kick it off, there’s no better honoree than Greg Cottrell, Founder and President of Rugged Radios.

Greg started Rugged Radios back in 2004 with a simple but powerful mission: deliver rock-solid communication for racers, riders, and adventurers tackling the toughest environments. From his roots in his father’s motorcycle repair shop to building one of the most trusted names in off-road communications, Greg has fueled the industry with innovation, passion, and community spirit.

On Friday, September 19, 2025, we proudly presented Greg with the inaugural S4 Person of the Year Award at the Sand Sports Super Show Main Stage—a moment that celebrates both his vision and the lasting impact he’s made on the sand sports world.

DRT Motorsports builds functional, innovative, and relentlessly tested products to customize your side by side vehicle. Every DRT product is made by people with years of industry experience and a deep rooted passion for motorsports. All DRT products are made by hand, 3D modeled, and then rigorously tested in real life extreme conditions before they are introduced. DRT Motorsports is for the doers, adventurers, and enthusiast who push their side by side to the limits.